Surface Core

19 Dec, 2007

Are online social networks really worth it?

Posted by: Arturo Diaz In: Social Media

Online Social NetworksThis question has been asked several times. And I’m not sure someone has answered it completely. The thing is that it is very difficult to decide their future. People is socializing more and more online. Leaving physical contact with people forgotten. What is happening to us? And who knows, maybe socializing face to face will be too old fashioned in the next ten years. I don’t think online social networks are driving us through a good path. As this market becomes more and more mature companies such as Google, Yahoo and Facebook find better ways to make us adict to their products/services. And therefore making more and more money. I don’t see anything good in that.

Online social networks are useful indeed. But as I said, they are also adictive. The host becomes owner of your inforamtion and data. They know your friends, what you like and what you dislike. Virtually everything of your online life. And although I don’t think they will use this to kidnap you, they will use this information to spam you, to sell you stuff and to make you spend money where they want you to spend money it. To control in few words. And they have the right to do it, you gave them that right when you clicked “I accept terms and conditions” do you remember? That box full of stupid text you did not read. Well there, you sold your soul to facebook. Maybe not your soul, but plenty of information that facebook (or any other social network) will use to sell you stuff.

Don’t believe me, check Facebook Terms of Use:

 All content on the Site and available through the Service, including designs, text, graphics, pictures, video, information, applications, software, music, sound and other files, and their selection and arrangement (the “Site Content”), are the proprietary property of the Company, its users or its licensors with all rights reserved.

Still not sure? Look at this:

 By posting User Content to any part of the Site, you automatically grant, and you represent and warrant that you have the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content for any purpose, commercial, advertising, or otherwise, on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing.

Well as you see everything you have done in facebook is owned by facebook in all ways, but still if they have any legal problems for that content they will blame you. Check this:

You are solely responsible for the photos, profiles (including your name, image, and likeness), messages, notes, text, information, music, video, advertisements, listings, and other content that you upload, publish or display

They know people will not read the terms of use. That is why they can do this. That is the problem with almost all online social networks. They really don’t care about you, they just want your money.

I know what you are thinking: “Online social networks are useful, even with the ads and everything” Well, they are useful indeed, but they own all your content, and they use it to sell you stuff. That is my point. I think the price you pay for using them is way too high. You can use them, but in a smart way. But this is no fun anyways. What is the use if you have to be checking everytime you do something in order to be sure you are not giving relevant information for them?

Of course as always, it is up to you if you want to pay the price, if you do good luck, I recommend adblocker and a good spam filter. But if you decide to stay away you will be making a huge step first for yourself. But secondly and probably most important, your information will not be with them, and that hurts them too, they don’t will not have any power over you and will have less power over your friends, if you convince them too, less and less. The same way your friends started joining thay will start going out. This is a domino effect. So next they talk to you about this ultimate marvelous network think twice before giving seling your personal information.

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2 Responses to "Are online social networks really worth it?"

1 | Heidi Cool

December 20th, 2007 at 12:02 am

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Marketing continues to be more sophisticated, and places like Facebook are making money through advertising dollars, but Facebook isn’t alone. I think if we as social network users and consumers are savvy about the choices we make in our posts and the choices we make regarding ads we click on and products we buy we can still retain control over our own lives.

If you think about it we’ve been bombarded with marketing messages all of our lives. Whenever we watch t.v. we see ads. The same is true of magazines, billboards, even product placement in movies. When you go to CVS or the grocery store and use the discount card they gave you, you are giving them permission to track your buying habits, they in turn give you discounts and coupons. When you search on Google you are shown ads related to your search. Facebook is doing this too.

The reason they are doing it is to more closely match products to person. When I worked in direct marketing, I would send mail to people I thought wanted product X. When choosing those people I wanted to target my list as carefully as possible, to get the people most interested in my product. If I sent to 1000 random people I’d be lucky if 10 people bought my product. If I sent to 1000 people who showed an interest and indeed had a need for my product I could increase sales to anywhere from 30-100 people. My cost would be the same either way, but my profit would be higher for the latter.

By marketing to people who actually want the product I can make more money, cover my costs and continue to do business.

Thus if Facebook uses their data wisely they’ll only show you ads for things that might interest you. They’re not going to try to sell you cosmetics if you’ve shown a clear interest in monster truck rallies. You in turn will not be as annoyed by the advertising if it isn’t for a bunch of irrelevant garbage you don’t want.

For those who don’t want to see any advertising, the social media companies can offer fee-based memberships such as those offered by Pownce. For a small annual fee you can opt out of it.

As long as media companies, be they broadcast, print or online rely on advertising as a primary revenue source we as consumers will have to choose whether to use the services and whether to purchase what is advertised. But in the end we’re in control. If product Y serves no use and we don’t buy it, the manufacturer will stop marketing it. They won’t spend money on advertising that doesn’t generate revenue. So in the end the buyers are the ones really in control.

As to the other issue of us spending too much time online and not enough in person I don’t think that’s a huge issue. Years ago when I first started using email on a daily basis I began corresponding on occasion with people I would rarely see. I wondered back then (before you were born I suspect) if there might come a day when all of our communication was done online. And yet I still go to work and see people there, I go out with friends in the evening and I run into familiar faces at the grocery store. Humans are social creatures, and while some are shy and others outgoing I don’t think we’ll ever see a day when the cyber world replaces the real world. Instead I think we’ll see how the online world foments our connections in reality.

2 | Arturo Diaz

December 20th, 2007 at 12:22 am

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I really dont think we are going to make all our socializing online but I think that as we become more and more dependant we will start losing our abilites to socialize correctly, we will lose confidence and our relationships would be more and more difficult because we will not be able to confront things face to face. In the internet if you don’t like someone, you just block that person and thats it but in the real world you cant do that.

Let me take as an example a friend of mine. She chatted on the computer a couple hours every day. One day a guy from school asked her if she wanted to become her girlfriend through MSN. Then when they met in school. face to face, they barely talked each other. People behave quite different online, not everyone indeed. I think this happen mostly with new generations. Is something I see too much, and I to be honest I don’t like it.

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About

Hola! Mi nombre es Arturo Diaz. Bienvenido a mi blog. Decidi empezar este sitio web para publicar mis experiencias y mis opiniones. Normalmente referentes a la web, linux, mac os x, y algunas que otras curiosidades que uno se encuentra en el camino. Espero que les guste!